In a scathing letter, Plaid Cymruâ€™s SiÃ¢n Gwenllian has highlighted the unfounded and prejudiced attacks on the Welsh language by the boss of discount retailer Trago Mills.
The former UKIP donor, Bruce Robertson, had written to the Welsh Language Commissioner disparaging the Welsh language, claiming it was â€˜visual clutterâ€™ in his shops.
In her response, Plaid Cymruâ€™s Shadow Cabinet Secretary for the Welsh Language, Local Government and Equality, highlighted a recent survey which found that 86% of Welsh people supported the Welsh language.
Ms Gwenllian also noted that Mr Robertsonâ€™s â€œmisgivingsâ€� about the Welsh language were unfounded, highlighting the huge body of research behind the benefits of bilingualism.
Commenting on the letter, Ms Gwenllian said:
â€œThe Welsh language belongs to everyone that decides to make Wales their home. I hope Mr Robertson will revise his views after gaining a better grasp of the facts.
â€œHis comments are out-of-touch and fundamentally wrong. The vast majority of the people of Wales are proud of our language and its educational and economic benefits are well-established.
â€œI am sure Mr Robertson would not like to show such contempt for the â€˜will of the peopleâ€™ by disparaging Welsh in the way that he has.
â€œThe ill-informed nature of his letter is indicative of other comments made by the remnants of the anti-Welsh language brigade. They choose to ignore fact and reason, preferring to peddle their unfounded prejudices instead.
â€œThe vast majority of the people of Wales fundamentally disagree with Mr Robertsonâ€™s cheap and flimsy arguments.â€�